L’Oréal Paris showcase for Star Secrets at Dubai Fashion Week
May 5, 2009 by admin
Filed under Makeup News
L’Oreal Paris, a leading and well respected makeup company, has been a passionate patron of the fashion industry, sponsoring international fashion and beauty events, and recruitng some of the world’s most stylish models and actresses.
A key focus of L’Oreal Paris’s fashion agenda is its ongoing role as the Official Makeup Artist for Dubai Fashion Week.For this year event held in Dubai between April 5th and April 9th, as DFW enters its fifth season and the fashionistas flock together once more in the Godolphin Ballroom, Jumeirah Emirates Towers, to see and be seen in the latest trends, L’Oreal Paris will once again take centre stage for the Autumn/Winter 2009 Collections.
By attracting increasingly high profile designers, DFW has successfully captured the attention of the world’s press, giving L’Oreal the perfect platform to showcase its ‘Star Secrets’ range, setting the trend for the latest makeup trends and demonstrating what women want in the Middle East. After its sensational success at last year’s DFW, L’Oreal Paris is ready to stride the catwalk with complete confidence, creating a star-studded vision of sophistication and style.
Violaine Rousselot, Group Product Manager, L’Oreal Paris explains:
‘Dubai has become a hotspot for fashion artists to showcase their originality and creativity. L’Oreal Paris has a unique understanding of beauty, style and vogue, and will be unveiling a packed portfolio to delight the media fashionistas and encapsulate the spirit of this fashion extravaganza.’
The ‘Star Secrets’ range will include two of the collections that have been specially designed to enhance Arab beauty, with the different products and colours combining together to flatter the darker eyes, darker hair and fair matt skin of Arab beauties like Rachida Brakni and Afef Jnifen the icons and L’Oreal Paris ambassadresses who have served as the inspiration for the two color palettes.
Three of the key base products in those looks come from the ever so innovative Minerals Makeup collection: Mattifying Minerals, Glow Minerals and Concealer Minerals. L’Oréal Paris has created this range of 100% natural mineral products that work in harmony with the skin to suit every woman’s needs, even those with sensitive and imperfection-prone complexions. Practical and easy to apply, these products offer breathtaking results in either a uniform pure-glow finish or a mattifying finish without caking the features of the face
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